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About Value City Furniture

This is an underdog story.
Jay Schottenstein standing with Jonathan Schottenstein

Family-owned from the very beginning.

A family-founded, family-led business for almost 75 years. American Signature, Inc. still stands on the core mission that started it all: to provide a furniture destination you can rely on. For style. For quality. For value.

Jonathan Schottenstein (fourth-generation president) and Jay Schottenstein (third-generation chairman of the board) drive the business today with leadership, guidance and incredible vision. All to bring you high-quality furniture for every moment in your life.

Commitment to our customers


Discovering new ways to bring value to our customer…
that’s what I’m passionate about.

–Jay Schottenstein,
Third-Generation Chairman of the Board

Team picture inside warehouse

The team at the brand's furniture manufacturing facility in North Carolina.

Commitment to
our people.

Our diversity & inclusion mission is simple: to nurture and sustain an organization that values and promotes diversity. Diversity in thought, culture and backgroundβ€”at all levels.

From recruitment and learning to development and consultation, we make an everyday, ongoing commitment to creating a supportive culture within our organization.

Commitment to our customers

Ephraim L. Schottenstein begins selling furniture out of the basement of his clothing store in Columbus, Ohio.


Ephraim’s son, Jerome Schottenstein, joins the company. The father-son duo focuses on buying retail chains and factories to grow their furniture business.


Value City Furniture (VCF) includes 28 stores in 4 states. Jerome’s son, Jay Schottenstein, joins the family business.


VCF stores now span across the U.S. in 13 different states. The proprietary furniture brand, American Signature Furniture (ASF), is created.

Early 2000s

American Signature, Inc. is established becoming the parent company of VCF, ASF and Kroehler Furnitureβ€”the brand’s furniture manufacturing facility in North Carolina. The company reaches a billion dollars in sales. Jay’s son, Jonathan Schottenstein, joins American Signature, Inc.


With more than 120 stores combined, VCF and ASF celebrate their 70th anniversary. Designer Looks makes its debut focusing on designer furniture without the designer prices.

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