Value City Furniture Privacy Policy

Your Privacy Is Important To Us.

American Signature, Inc. dba Value City Furniture and our affiliates (“Value City Furniture”, “we”, “our” or “us”) value our customers (“you” or “your”) and respect their privacy. This privacy policy (“Privacy Policy”) applies to personal information that we collect about you through our websites and in stores. This Privacy Policy applies to information we collect when you visit one of our stores and when you access or use our technology platforms (including, without limitation, our websites, mobile applications and other Value City Furniture-controlled properties that link to this Notice . This Privacy Policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties. Our Privacy Policy also describes the choices you can make about how we collect and use certain of that information


For purposes of this Privacy Policy, the following definitions apply:

  • “affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common ownership or control with American Signature, Inc. For purposes of the foregoing, ‘control’ means the ownership of (i) greater than fifty percent (50%) of the voting power to elect directors of the company, or (ii) greater than fifty percent (50%) of the ownership interests in the company.
  • “personal information” means personally identifiable information and data sets that allow us to determine your identity. This information is used to improve your shopping experience and to communicate with you about our products, services and promotions.
  • “business partners” means those businesses affiliated with us through a contractual relationship, joint venture agreement or common ownership. This term includes “affiliates” as that term is used in this Privacy Policy.
  • “third parties” means entities or individuals that are not affiliated with Value City Furniture through any contractual or business relationship.
  • “outside companies” means companies with which we have contractual relationships that help us bring you the products and services that we offer.

We will not sell or share any of your personal information with any non-affiliated company or agency except as in accordance with this Privacy Policy; however, as described in greater detail below, we may share your information under certain circumstances with business partners that help this site function or assist us in fulfilling your order.

Personal Information We Collect and How We Use It

  • In connection with a purchase online or in store, we collect your name, billing address, shipping address, telephone number, email address and payment card information.
  • During website registration, product reviews, surveys, or other programs you elect to participate in, we collect your name, email address, password, address, and telephone number.
  • When you participate in sweepstakes, contest or other promotion, we collect your name, email address, telephone, zip code and gender, birth month and day, and any other personal information you provide.

From Value City Furniture’s interactions with you: We collect information about you and your transactions and other interactions with us, including the products or services you purchase online or in store, use or return.

From Third Party Sources: We may combine your information with information we collect or receive about you from other online and offline sources, which helps us to customize our services.

If you are applying for or financing your purchase using an American Signature, Inc. credit card, issued by Synchrony Financial ("Synchrony") ("Credit Card"), we collect, use and disclose your personal and financial information, on our own behalf and as agent for Synchrony and Synchrony’s affiliates for the purposes set out in this Privacy Policy, the Credit Card application, the cardholder agreement for the Credit Card and Synchrony’s Privacy Agreement found at www.synchronyfinancial.com. American Signature, Inc. may provide Customer Service on the Credit Card Accounts on Synchrony’s behalf. Synchrony and American Signature, Inc. may share your information including personal, financial and/or transaction information with each other and with their affiliates or others for that purpose and as described in this policy, the Credit Card application, the Cardholder Agreement for the Credit Card and Synchrony’s Privacy Agreement found at www.synchronyfinancial.com.

We sometimes ask you for certain kinds of personal information to provide the services you request. This information includes:

Information We Collect By Automated Means


We may collect information about your computer, including where available your Internet Protocol (IP) address, operating system and browser type, for system administration. This is statistical data about how you browse our website.

For the same reason, we may obtain information about your general Internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.

Cookies help us to improve our website and to deliver a better and more customized service. They enable us:

  • To estimate usage numbers and patterns;
  • To store information about your preferences, and to allow us to customize our website according to your individual interests;
  • To speed up your searches; and
  • To recognize you when you return to our website.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies; however, if you select this setting you may be unable to access certain parts of the website or unable to avail of any of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our website. Additionally, if a browser is set to issue a do not track signal, we do not place tracking cookies on this browser.

Pixel Tags

We also use "pixel tags" (sometimes called "Internet tags", "web beacons" or "clear GIFS"), which are tiny graphic images, on our website. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our website and our advertising. We work with service providers that help us track, collect and analyze this information.

Pixel tags on our website may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the site. This information may include your computer's IP address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites.

Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open or click a link in an email message from us.

We also work with business partners that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to our website and your interaction with our advertising and other communications.

We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our website, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising and for other internal business purposes.

Use Of Your Information

Use the information we collect from our customers for various purposes, including:

  • Process transactions upon the customer’s request;
  • Improve our stores, website, customers’ shopping experiences and quality of services;
  • Send communications to customers about our products, services and promotions
  • Prevent and detect fraud and abuse;
  • Process information or claims in connection with incidents at our stores;
  • Enable our service providers to perform certain services on our behalf; and
  • Comply with our legal obligations, policies and procedures and for internal administrative and analytics purposes.

Others With Whom We May Share Your Personal Information

Service Providers: We also may disclose personal information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to:

  1. Manage a database of customer information;
  2. Assist us in distributing e-mails;
  3. Assist us with direct marketing and data collection;
  4. Provide us data storage and analysis;
  5. Provide fraud prevention;
  6. Provide customer service by phone or chat; and
  7. Other services designed to assist us in maximizing our business potential.

We require that these outside companies contractually agree to keep confidential all personal information we share with them and to use the personal information only to perform the obligations outlined in the contractual agreements.

American Signature, Inc. Credit Card Accounts: We may share your personal information with Synchrony or another financial institution that issues or services American Signature, Inc. credit card accounts.

Affiliates and Business Partners and Third-Party Marketing Partners:: We also may share or disclose personal information to affiliates and business partners that help us bring you the products and services we offer or that offer products and services that we believe may be of interest to you. Third-party marketing partners may also use personal information for their own advertising or commercial purposes. You may opt out of receiving offers from our affiliates and business partners through the opt-out links in the communications you receive.

Compliance with Law: We may provide access to personal information when required by law to do so, to cooperate with legal proceedings, to protect against misuse or unauthorized use of our website, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this website or the public.

Links To Other Websites

While visiting our website, you may link to sites operated by our business partners or other third parties. This does not mean that we endorse these sites. We do not make any representations or warranties about any website you may access through the Value City Furniture website. They are independent from us, and we have no control over, or responsibility for, their information or activities.

In addition, our privacy practices may differ from those of these other sites. If you provide personal information at one of those sites, you are subject to the privacy policy of the operator of that site, not our Privacy Policy. Please make sure you understand the other site's privacy policy before providing personal information.


Value City Furniture goes to great lengths to keep your personal and financial information private and safe. We take appropriate physical, electronic and administrative steps to maintain the security and accuracy of personal information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your credit card number via e-mail. Our customer service center and stores also operate over a private, secure network. Please note, however, that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

We use Secure Socket Layers (SSL), the industry standard in transferring information to process your orders. The SSL encrypts, or translates, your order information into a highly indecipherable code, which is processed immediately. All credit card transactions occur in a secure area of our site, to protect you from any loss, misuse or alteration of information collected. When you have finished shopping and begin the checkout process, you will move into the secure area of our site. Once you have entered, the page address (URL) will change from http to https, to let you know you are in a secure area. You will remain in this secure zone for the entire checkout process.

Unfortunately, despite our commercially reasonable best efforts, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While we will use every reasonable means to ensure the security of information you transmit to us, we cannot guarantee that such information will not be intercepted by third parties. We will, however, prosecute any unauthorized or fraudulent transactions to the fullest extent permitted by law. If you experience an unauthorized or fraudulent transaction through our website or at one of our stores, please notify us immediately so that we may investigate.


A common Internet scam is known as "spoofing" or "phishing." This occurs when you receive an email from what appears to be a legitimate source requesting personal information from you. Please be aware that Value City Furniture will never send you an email requesting you to verify credit card, bank information, or any other personal information. If you ever receive an email that appears to be from us requesting such information from you, DO NOT respond to it, and DO NOT click on any links appearing in the email. Instead, please forward the email to us at websupport@americansignature.com, as we will investigate all instances of possible Internet fraud.

Your Consent

You acknowledge that this Privacy Policy is part of the Terms of Use of our website and you agree that using our website signifies your assent to the terms of the Privacy Policy and related terms of use provided above. Your acknowledgment is subject to all applicable laws and is undertaken at your own risk. Value City Furniture reserves the right to change this Privacy Policy at any time, without advance notice. If we decide to change our Privacy Policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it.

Value City Furniture’s practices regarding the collection, storage, transfer, use and other processing of personal information were developed in accordance with the safe harbor principles set forth in federal law, including the Gramm-Leach Bliley Act (Pub. L. No. 106-102, 113 Stat. 1338 (1999) et seq.) as follows:

  • Notice – Value City Furniture will give you timely and appropriate notice describing what personal information we’re collecting, how we will use it, and types of third parties with whom we may share it with.
  • Choice – Value City Furniture will give you choices about the ways we use and share your personal information, and we will respect the choices you make.
  • Onward Transfer - When disclosing information to a third party, Value City Furniture applies the notice and choice principles and takes appropriate measures to protect your privacy and the personal information we transfer.
  • Access – Value City Furniture provides ways for you to access your personal information, as required by law, so that you can correct inaccuracies. You may also delete or erase your personal information by calling us at 888.751.8552
  • Security – Value City Furniture will take appropriate technical and organizational measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction.
  • Data Integrity - Value City Furniture takes reasonable steps to ensure that personal information the company collects is relevant for the purposes for which it is to be used and that the information is reliable for its intended use and is accurate, complete and current.
  • Enforcement – Value City Furniture uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the safe harbor principles.

We encourage interested persons to raise any concerns regarding this Privacy Policy using the contact information below and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information in accordance with the principles.

How To Contact Us

Opting Out Of Marketing; Updating Information About You

While we enjoy sharing Value City Furniture news, products, events and sales with you, we'd like to make it easier for you to unsubscribe from receiving our email messages and/or catalogs should that be your choice. To submit your Opt-Out request(s), you can call us at 888.751.8552 or send us an email at websupport@americansignature.com.

Please be sure to include your full name, email address, mailing address, and specifically what information you do not want to receive.

  • I prefer not to receive future email advertisements, such as updates regarding products and services, special promotions or upcoming events.
  • I prefer not to receive future direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events.
  • I prefer to be removed from all future marketing email advertisements and all direct mail advertisements.
  • I prefer not to have my contact information provided to third parties for their marketing purposes.

You may also click the designated link at the bottom of any email advertisement to unsubscribe. Please note that any request to unsubscribe may take up to ten (10) business days to remove.

To unsubscribe from direct mail advertisements, please be sure to provide us with the full name and mailing address indicated on the mailing label.

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